Discover the BOSS x Russell Athletic Collection, an elaborate new sportswear collaboration
Introducing the BOSS x Russell Athletic Capsule Collection
Fashion powerhouses like HUGO BOSS and Russell Athletic certainly don't need any introductions. German luxury brand Hugo Boss has been dressing the world in their exquisitely tailored garments for decades now while Russell Athletic recently celebrated 100 years of pioneering trends in leisure and sportswear. That's why when these two iconic brands came together to collaborate on a new sportswear line the result could only be the BOSS x Russell Athletic Capsule Collection - a collection of quality, versatile, and comfortable casual clothing built for a new generation.
In the past few years, the fashion rulebook was thrown completely out the window as more and more people began working from home. Popular office staples like button-down shirts and tailored pants have given way to people's desire for comfort and nostalgia in their clothing. Yoga pants and joggers have exploded in popularity while "work-from-home fashion" has become a fashion industry staple.
It was in this new normal, in the rarely chartered territory where the art of fine tailoring and casualwear meet, that the new BOSS x Russell Athletic Capsule Collection was born. Launched in March 2021 and inspired by iconic pieces from both brands' archives, this new collection is here to prove just how meticulously tailored and stylish sportswear can be. Featuring unique styles for men along with many unisex pieces, this new capsule collection reinvents vintage classics for a streetwear-loving generation.
Let's Talk Features
It's hard to not be impressed by some of the fine features included in this collection, especially considering how rare it is to hear words like "100% organic cotton" in reference to a sweatshirt. But it's this sort of attention to detail that separates the BOSS x Russell Athletic Capsule Collection from any old sportswear brand. Other premium features woven throughout the collection include:
Relaxed Fits with Fine Details
What leads the way in this iconic collaboration are the instantly recognizable classic Russell Athletic sportswear pieces. Combining relaxed sports fits with fine details, this collection gets upgraded by BOSS' impeccable craftsmanship and expert tailoring. With fine details like organic cotton, exclusive logo artwork, and elevated materials, this is loungewear you're going to want to do everything but lounge in.
Customize an Iconic Sweatshirt
You don't become a sportswear giant without creating some trends along the way and Russell Athletic created one of the biggest casualwear staples of all time: the sweatshirt. In the new BOSS x Russell Athletic Collection, you can choose your own iconic Russell Athletic sweatshirt enhanced with the same tailoring and craftsmanship that made HUGO BOSS famous. Enjoy this all-American staple personalized with your own initials or team number.
You'll be feeling just as good as you look in the BOSS x Russell Athletic Collection thanks to its ultra-comfortable styles. The entire capsule features relaxed fits and premium fabrics such as organic cotton, fine leather, and Italian jersey that transform ordinary sportswear into a luxury experience. From working out to running errands, this athletic collaboration reminds us that comfortable clothing doesn't have to mean frumpy or boring.
Label-lovers are going to rejoice at the new co-branded label of 'BOSS Athletic' that features heavily throughout the collection. Exclusive to the BOSS x Russell collaboration, this new logo finishes off many of the bold sportswear classics highlighted in the collection that streetwear fans are going to love.
Get the Look
While the BOSS x Russell collection has some styles just for men, such as their regular fit jacket in stretch-jersey, tailored pants, and cuffed tracksuits, many of the pieces are completely unisex. Featuring bold styles and a retro-inspired color palette, you'll find gender-neutral staples such as:
- Hoodies & sweatshirts: A classic unisex sweatshirt made comfortable by its 100% organic cotton and stylish thanks to its luxury craftsmanship.
- T-shirts & polos: Featuring the exclusive BOSS Athletic logo across the chest, you can grab this casual statement piece in a variety of fun colors.
- Cardigans: Vintage-inspired details like a patch logo on the front and stripes on the sleeve give this cardigan an old-school charm.
- Accessories: No new collection is complete without some signature swag and the new nylon drawstring bag featuring the BOSS Athletic logo hits the mark. Other accessories include sneakers, facemasks, socks, and neck pouches.
If you're looking to indulge in a bit of these elevated casualwear pieces yourself, you can find the entire collection at a BOSS boutique or online at the HUGO BOSS website. Remember, as always, we have some great HUGO BOSS deals for you today!